Former Nike, Inc. executive Andy Mooney was appointed chairman of The Walt Disney Company’s Disney Consumer Products division in the late 1990s. While attending his first Disney on Ice show, Mooney noticed that several young girls attending the show were dressed in princess attire—though not authentic Disney merchandise. “They were generic princess products they’d appended to a Halloween costume,” Mooney told The New York Times. Concerned by this, Mooney addressed the company the following morning and encouraged them to commence work on a legitimate Disney Princess franchise in January 2000. Walt’s nephew, Roy E. Disney, objected to the creation of the line, as the company has long “avoided mingling characters from its classic fairy tales in other narratives, worrying that it would weaken the individual mythologies”.
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Halloween is a holiday celebrated every year on the night of 31st October, the day before Western Christian feast of All Hallows. Halloween can also be known by its different names such as hallowe'en, Samhain, All Hallow's Eve, Summer's End, Lamswool, Witches Night and Snap-Apple. Originated in Ireland, the festival is greatly celebrated in some other countries including USA, Canada, Japan, UK, Sweden, Australia, New Zealand and Ireland itself. It is a belief that the main reason behind celebrating All Hallow's Eve is to honor the dead. Typical Halloween activities include costume parties, ghost tours, trick – or – treating, lighting bonfires, visiting haunted houses, apple bobbing, playing pranks, reading scary stories and watching scary movies. Earlier turnip was traditionally used as a symbol of Halloween to remember the souls but later pumpkin gain popularity due to its availability in the universe.